Agri-Food Business Development
The following three videos were recorded during the Building Business Success Session at the
2012 Growers Short Course – Pacific Agriculture Show
Adaptive Strategies: Telling the New Story
Jennifer James, Urban Cultural Anthropologist, Washington D.C.
Keynote Address: Dr. James is a specialist in areas of cultural change, diversity and marketing intelligence. She works on an international level, helping people meet the challenges of today's transitions and is well known to audiences around the world for her innovative ideas. Her presentation centers on the dynamics of change and the development of thinking skills. This video is brought to you in three parts below.
Part 1 - www.youtube.com/embed/2DdhUkVfP6s?rel=0 (~18 minutes)
Part 2 - www.youtube.com/embed/zW1gjUt93s0?rel=0 (~13 minutes)
Part 3 - http://www.youtube.com/embed/QRbF5T4yNfw (~17 minutes)
If You Don’t Know Where You Are Going, Any Road Will Get You Somewhere --- Else!
Ralph Jones, Idaho State University, ID
When asked the secret to his success, Bill Gates, the wealthiest man in the world, responded that every three years a business must re-engineer itself. This session will cover a process how to analyze your current situation, how to set and achieve goals and how to succeed. No matter what your business might involve and no matter the size the process is remarkably successful when followed. This video is brought to you in four parts below.
Part 1 - www.youtube.com/embed/faeMoYIHfaA?rel=0 (~9 minutes)
Part 2 - www.youtube.com/embed/MPOv2efb1Zk?rel=0 (~10 minutes)
Part 3 - www.youtube.com/embed/EFV2ov5fN4I?rel=0 (~13 minutes)
Part 4 - www.youtube.com/embed/f4AHNZycfoA?rel=0 (~4 minutes)
Economic outlook of the Canadian agri-food Industry
Jean Philippe Gervais, Senior Economist - Farm Credit Canada
The agri-food industry is on a transitional path resulting from broad globalization forces, food security concerns, complex technologies, a relentless innovation pace and world income growth. This presentation will focus on connections between the drivers of agricultural markets and profitability in the Canadian Agri-food industry. This video is brought to you in four parts below.
Part 1 - www.youtube.com/embed/h-ksncw4EXQ (~20 minutes)
Part 2 - www.youtube.com/embed/mkp8wTcNYZ0 (~11 minutes)
Part 3 - www.youtube.com/embed/U9dHPrEZptU (~6 minutes)
Part 4 - www.youtube.com/embed/y73x3gc-boY (~6 minutes)
for more information on Farm Business Management Resources